Whenever a customer purchases an item, we are happy. Whenever a customer spends points, we are happy, and whenever a customer buys a gift card for a friend, we know that that that customer really cares. In return for using our stores, we decided to make great offers to thank you including free products, free shipping, and more. As you can see, the relationship between a customer and a store is very important and most stores would do worse without a relationship. This relationship gets better and better because when the customer buys, we reward them, when we reward them the customer buys more and the bonds between the store and the customer only get better. Without this loop, we would not be able to give you the products that you want. But, because of you, we can.